Print, the web, direct mail, apparel... Marketing Strategies That Work

Hit Your Target Market

The concept of targeting is pretty simple. Take your product or service and offer it to people who are likely to be interested. But there are a few things you'll want to keep in mind.

Narrow Your Niche
I don't care what you sell; your market is smaller than you think. A large percentage of the population owns a car, but a much smaller percentage is in the market for a new car this month. Many people use an accountant, but far fewer are looking to switch accountants.

Determine Your Ideal Customer
One of the best ways to get your marketing aimed at a smaller target is to identify your ideal customer and market only to prospects that fit that profile.

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Increase Your Website Traffic

1. Offer free, original, and quality content on your site.

2. Improve your search engine ranking by focusing your content on keywords related to your topic.

3. Get linked. Exchange links.

4. Advertise your presence.

5. Give freebies.

6. Be patient. Search engines need a lot of time.

7. Use all of these free techniques to increase traffic to your website: USFreeads.net, twitter.com, drop flyers, chat rooms, forums, Youtube, Myspace and Google Groups.

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